Wow Root Cover Up

What it is: An award-winning powder that seamlessly covers grays and dark roots, extends highlights, and thickens and perfects the look of thinning hairlines with no waxes, dyes, or parabens. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Thinning - Color Safe - Color Fading Key Benefits: - Precise application for a mess-free finish - Water-resistant formula - Covers dark hair without peroxide Highlighted Ingredients: - Reflective Crystals and Pigments: Provide multidimensional, natural-looking coverage of grays and roots. - Zinc Stearate: Anchors pigment to hair. - Emollient Blend: Adds shine and makes powder waterproof and transfer resistant. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: This easy, precise, no-mess mineral powder adheres to hair and covers gray and dark roots without peroxide. The water-resistant formula stays until shampooed out—you can even swim in it! The multi-pigment formula plus reflective particles provide a natural finish. It’s ideal for extending color treatment. ALL SALES FINAL