WILD RUSH

Description Wild Rush by Initio Parfums Privés is an aromatic fougère fragrance for women and men, launched in 2026. It blends fresh aromatic notes with rich sweetness, creating a dynamic contrast between bright energy and warm gourmand depth. Opening The fragrance opens with a burst of bergamot and red berries. The fruity sweetness is immediately noticeable, balanced by a light citrus freshness that keeps the opening vibrant and uplifting. Heart In the heart, lavender adds a clean aromatic touch while caramel and vanilla begin to build a creamy sweetness. This stage feels smooth and slightly playful, blending freshness with indulgence. Dry-down The base settles into sandalwood, patchouli, and soft balsamic notes. The dry-down is warm, slightly woody, and sweet, with a lingering gourmand edge that feels modern, addictive, and long-lasting.