Why A Man Should Be Well-dressed

The Men's Fashion Book is an unparalleled A-Z deep-dive into the people and brands that have produced and inspired the most memorable looks in menswear - and are advancing today's renaissance in men's clothing and style. Created in collaboration with Jacob Gallagher, men's fashion editor at Off Duty for the Wall Street Journal, this stunning book with its striking cover design and red and black marker ribbons, documents more than two centuries of men's fashion, bringing its history to life through iconic, inspirational images, from traditional suits to streetwear, and beyond. Throughout his life Adolf Loos raised his eloquent voice against the squandering of fine materials, frivolous ornamentation and unnecessary embellishments. His admirers consider him to be the inspiration for all modern architecture. Yet, few are acquainted with his amusing, incisive, critical and philosophical literary work reflecting on applied design and the essence of clothing in fin de siècle Vienna. Adolf Loos often had a radical, yet innovative outlook on life that made him such a nuisance for many of his contemporaries. His provocative musings on many subjects portray him as a man of varied interests and intellectual refinement as well as possessing a keen sense of style, which still has value today. For the first time the Loos Dress Code is available in English. Included is a short social/historical look as the birth of Modernism in Adolf Loos Vienna.