What's a Saatchi: Thomas Jordan - Digital Version

A rare, true inside look at how one advertising agency managed to buy itself back from the global giant Saatchi & Saatchi. Milwaukee's Hoffman York battled adversity and was able to thrive by wit, talent and a little luck. Author Tom Jordan, President and CCO of Hoffman York, offers personal insight into how his agency quickly found ways to exist as a small, independent agency and use other resources to offset lack of multinational ownership.