Blu Atlas Men's Volcanic Ash Face Cleanser

A daily face wash built around volcanic ash and activated charcoal. Removes oil and grime without stripping skin. For oily, combination, normal, and dry. 13 ingredients. Most cleansers run three times that with overlapping surfactants and extras that read well on a label and do nothing. This doesn't. Bentonite (volcanic ash) and activated charcoal pull impurities out of your pores. Two coconut-derived surfactants lift sweat and sebum without the harsh ones. Pomegranate seed oil and a probiotic ferment keep your skin barrier intact while you wash. How To Use: Apply a dime-sized amount to damp skin. Massage in circles for 20 seconds. Rinse with warm water. Pat dry. Use morning and night. Ingredients: Water (Aqua): the solvent that carries the rest of the formula. Glycerin: derived from vegetable oils. Hydrates the surface of the skin during cleansing. Sodium Lauryl Sulfoacetate: derived from coconut. The primary surfactant. Lifts oil and dirt off the skin. Disodium Laureth Sulfosuccinate: derived from coconut. A secondary surfactant that lathers and rinses residue-free. Bentonite (Volcanic Ash): a mineral clay formed from weathered volcanic ash. Binds to oil and dirt in the pores and pulls them out. Lactobacillus/Radish Root Ferment Filtrate: a fermented probiotic. Supports the skin's microbiome during cleansing and adds mild antimicrobial activity to the preservative system. Punica Granatum (Pomegranate) Seed Oil: cold-pressed from pomegranate seeds. A source of vitamins A, C, and K. Protects the skin from oxidation during the wash. Sodium Phytate: derived from rice bran. Binds trace metals introduced through water and raw materials. Without it, those metals would oxidize the pomegranate seed oil and shorten shelf life. Hydroxypropyl Guar: derived from guar beans. Gives the formula its gel texture. Charcoal Powder: activated carbon. Works with the bentonite to bind impurities. Phenoxyethanol: a synthetic preservative. Prevents bacterial, mold, and yeast growth in the bottle. Ethylhexylglycerin: a preservative booster. Increases the antimicrobial efficacy of the phenoxyethanol. Natural Fragrance: bergamot, clary sage, and patchouli. Omitted in the Fragrance-Free variant.