Virtue® Curl-Defining Gel

Shapes | Holds | Hydrates A silicone-free gel that hydrates, holds, and keeps curls defined all day and into the next. Ideal for Types 2-4 curl hair and safe for color-treated and chemically treated hair. Key Ingredients Shea Butter Ester: Nourishing ester that hydrates curls without weighing them down for optimal natural curl formation. Selaginella Lepidophylla Extract ("Resurrection Plant" or "Rose of Jericho"): A specialty botanical plant active that attract moisture to parched curls to bring them back to life. Chia and Flaxseed Polysaccharides: Naturally-derived sugars that enhance curl formation and hold. Description Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have––and the ones you never knew existed.  “Curl-Defining Gel is light and customizable. The more you use, the deeper the definition, and it won’t make curls feel crunchy or weighed down!” –Kindale Godbee, Stylist, Salon Owner & Virtue® Ambassador Directions Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual. TIPS: Use a small amount for light definition. For a deeper definition, work product through in sections. The gel can be used to finger coil and scrunch into hair for touchable definition. Key Claims • 8 out of 10 women immediately felt their hair was healthier, shinier, and their curls were more manageable. • After 8 hours, 8 out of 10 women said that their hair felt nourished, more moisturized, and not weighed down. • After one week of use, 8/10 women felt that their curls looked natural, well-defined and not brittle. *Consumer perception study of 66 women used the Curl-Defining Gel for 1 week (7 uses) Ingredients Aqua (Water, Eau), Propanediol, Shea Butter Glycereth-8 Esters, Polyurethane-14, Ethylhexylglycerin, Keratin, Panthenol, Pelvetia Canaliculata Extract, Helianthus Annuus (Sunflower) Extract, Helianthus Annuus (Sunflower) Sprout Extract, Oryza Sativa (Rice) Bran Extract, Oryza Sativa (Rice) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Linum Usitatissimum (Linseed) Seed Extract, Hydrolyzed Adansonia Digitata Seed Extract, Salvia Hispanica Seed Extract, Quercus Petraea Fruit Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Caesalpinia Spinosa Fruit Extract, Selaginella Lepidophylla Extract, Oryza Sativa (Rice) Seed Protein, Jojoba Esters, Brassica Campestris/Aleurites Fordi Oil Copolymer, Madecassoside, Galactoarabinan, Trehalose, Phytic Acid, Asiaticoside, Xylitylglucoside, AMP-Acrylates Copolymer, Anhydroxylitol, Maltitol, Sodium Phytate, Sodium Dilauramidoglutamide Lysine, Maltodextrin, Tocopherol, Glycerin, Caprylyl Glycol, Aminomethyl Propanol, Sorbitan Isostearate, Tetrasodium Glutamate Diacetate, Polysorbate 80, Lactobacillus Ferment, Sodium Phosphate, Gluconolactone, Calcium Gluconate, Heptyl Undecylenate, Amp-Acrylates/Allyl Methacrylate Copolymer, Acrylates/ C10-30 Alkyl Acrylate Crosspolymer, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polysorbate 20, Xylitol, Parfum (Fragrance), Sodium Benzoate, Potassium Sorbate, Chlorphenesin, Phenoxyethanol, Citric Acid, Benzyl Alcohol, Potassium Hydroxide, Limonene, Linalool, Alpha-Isomethyl Ionone, Citral, Geraniol.