Using Focus Groups & Big Data to Frame Your Case - On Demand CLE

Knowledge is power—and winning a powerful verdict begins with knowing your jurors. Now more than ever, attorneys are turning to big data—large-scale data collection—to help frame their facts, pick their juries, and propel their cases to powerful outcomes. By fusing traditional focus group insights with big data analytics, jury consultant Jessica Brylo offers a transformative new approach to case strategy. Brylo has conducted hundreds of mock trials, spoken to thousands of jurors, and picked juries and framed cases in several recent 8-figure verdicts. In this webinar, Byrlo reveals how to leverage focus group work and big data analytics to uncover powerful emotional drivers and determine the best damages “ask” based on predictive outcomes. By integrating these two tools, you can:  Craft narratives that resonate with jurors on both logical and psychological levels Learn when to use one tool versus the other Create data-based juror profiles in jury selection Sidestep your own biases about your case and client Maximize your potential for a favorable outcome Whether you’re preparing for mediation or trial, this webinar will provide practical tools for sharpening your strategy and confidently framing your case for success. A portion of the proceeds from this On-Demand will be donated to help the victims of the California wildfires.  Click here for Access Instructions for On Demand Programs Each user must register individually as they will need their own login to access the program and comply with CLE requirements.  Need accreditation in another jurisdiction?  Fill out this form and note Course No. 250130D00.  Shop all Continuing Legal Education videos for lawyers.