Trends & Insights Executive Summary - Q4 2025

BEVERAGE UNIVERSE PRICE: $0 Stay ahead in the evolving beverage alcohol industry with the latest quarterly insights from EPG Specialty Information and the Beverage Information Group. This report delivers a forward-looking analysis of shifting consumer behaviors, market challenges, and emerging growth opportunities across Beer, Wine, and Spirits. What’s Inside: Industry Landscape Overview – Examine current headwinds including tariffs, inflation, consumer confidence, and shifting consumption patterns. Category Performance – Deep dive into Beer, Wine, and Spirits with forecasts highlighting Tequila, Ready-to-Drink Cocktails, and premium tier trends. Consumer Insights – Findings from 2,000+ surveyed adults on consumption habits, economic concerns, health priorities, and changing preferences. Future Outlook – Actionable strategies for brands and operators to balance authenticity, wellness, and innovation in 2026 and beyond. On-Premise Dynamics – Discover what drives consumers to restaurants, bars, and breweries, including food quality, atmosphere, and drink selection. Emerging Trends – Explore the growing role of mocktails, cannabis substitution, and the impact of generational differences on consumption.