The Ritual

Most men own one product and use it at the wrong point in the routine. They buy a cream and put it through hair that was never properly cleaned, then wonder why it sits heavy by the afternoon. These two work on each other. The shampoo leaves the scalp genuinely clean, which is the only condition in which a cream can do its job properly. Hair that has been cleaned holds shape. Hair that has not carries yesterday in it, and no amount of product fixes that. These are the two our barbers reach for more than anything else in the line. Tea Tree Shampoo, 8oz. Tea tree oil and menthol crystals, with a cooling tingle that is part of the ritual. Worked at the scalp, not the ends. Defining Cream, 3.4oz. Strong hold with no stiffness. Warmed between the palms first, then through damp hair. Shapes and restyles all day. The routine: Shampoo in the shower, working it into the scalp. Towel dry. Warm the cream between your palms and work it through damp hair. Three minutes.