The Flame, Phoenix 1955

The Flame restaurant in Phoenix, Arizona, was famous for a chicken dish that was brought to the table and set on fire. Located in a stylish building designed by the famous architect Alfred Newman Beadle V, the restaurant also had a bar that was originally called the Rooster Bar but became known as the Jungle Bar, because of its jungle-themed décor, complete with thick foliage and a waterfall. The owners had a pet monkey called Yum Yum and, not surprisingly, it was called “the most talked-about bar in America.” This 1955 menu describes dishes such as southern-fried chicken “served on a flaming sword” and chicken casserole “a la flame,” so table service was obviously quite an event. There was dancing nightly and a cabaret provided by a group of entertainers who were called Ambassadors of Melody and Humor. This map – showing how all roads lead to The Flame – is full of whimsical details of people rushing by train, car, plane and on horseback to eat at The Flame. It was created by George M Avey, former art director for Arizona Highways magazine. Incidentally, the first McDonald’s drive-in franchise appeared in Phoenix around the same time – in the mid-1950s. We’ll be adding more information about this great vintage menu art image as we find it. Courtesy Private Collection. Gallery quality Giclée print on natural white, matte, 100% cotton rag, acid and lignin free archival paper using Epson K3 archival inks. Custom printed with border for matting and framing. All printed in USA. Each product is accompanied by a copy of the interior menu where available.