The Academy Code by Patrick Cooligan

Open, Operate, and Sustain a World Class Martial Arts Academy with The Guidance of Seasoned Martial Arts Business Professional and Brazilian Jiu-Jitsu Black Belt Under The Great Renzo Gracie, Pat Cooligan  Pat Cooligan has a rich history in Brazilian Jiu-Jitsu and has made a living for most of his adult life in the martial arts business, personally owning and operating 8 successful academies There is a formula for developing and maintaining a successful martial arts school and Pat Cooligan has broken down his proven systems for success, so that you can open a new academy or make the changes necessary to optimize your current one Learn the essential details for choosing a prime location where your new academy can thrive Understand the importance of culture, cleanliness, and maintaining an organized facility that runs in a way your students will greatly  appreciate Run a successful children’s program with tips on putting the right people in charge, dealing with difficult students, avoiding common mistakes, and programming strategies that will help you create a solid foundation for your academy Utilize marketing strategies that Cooligan has been successfully using for years to keep a constant influx of new students coming through the door and back for more                                                                                                                                                                                                                                        Check out a free sample: So, What Exactly Do You Get? PART 1 INTRO LOCATION LOCATION TYPES ESSENTIAL DETAILS FOR CHOOSING A LOCATION HOW TO HAVE A WORLD CLASS FACILITY LEASE OFFER TO LEASE LEASE AGREEMENT LEASE PRIVATE OR CORPORATELY OWNED? PERSONAL GUARANTEE PERMIT PART 2 FACILITY CRYSTAL GENIAC INTRO ORGANIZATION IMPORTANCE OF CLEANLINESS CULTURE CRM ADAM GENIAC INTRO CRM ATTENDANCE TRACKING AND BOOKING WEBSITE INTEGRATION CRM-EMAIL MANAGEMENT ZOOM INTEGRATION ADVANCED ZOOM INTEGRATION NEVER MISS A CALL AGAIN OUTRO TO CRM PART 3 CHILDREN'S PROGRAMMING MOST COMMON MISTAKES THE RIGHT PERSON TO TEACH CLASS KIDS CLASS PROGRAMMING NO CLASS PLAN HOW TO DEAL WITH DIFFICULT KIDS KIDS CLASSES OUTRO PAPERWORK INVENTORY PART 4 MARKETING INTRO TO MARKETING WEBSITE FACEBOOK AND INSTAGRAM GOOGLE ADS WORD OF MOUTH GORILLA MARKETING MASS EMAILS COMPLIANCE INTRO TO COMPLIANCE BUDGETING PROFESSIONAL SERVICES STATE AND FEDERAL TAX COMPLIANCE GYM EQUIPMENT BONUS MATERIAL ROUND TABLE ROUND TABLE TESTIMONIAL FROM JAIME MENDEZ - OWNER OF RENZO GRACIE LOS ANGELES TESTIMONIAL FROM HOSS ZAHIRI OWNER BARRIO BJJ IN EDMONTON, CANADA $197