Supreme

Explore the legacy of one of New York's most iconic street fashion labels with Supreme. This definitive monograph chronicles the rise and influence of Supreme, the independent brand that redefined New York City skate culture since its inception in April 1994 on Lafayette Street, Manhattan. From its rebellious beginnings, challenging the West Coast skate scene and 1990s conservatism, Supreme has shaped a unique aesthetic embraced by skaters, fashionistas, and hip-hop enthusiasts alike. Over sixteen years, the brand has remained true to its roots while collaborating with groundbreaking artists and designers, becoming an international symbol of counter-cultural style with stores in Los Angeles and Japan. Supreme features contributions from style arbiters Aaron Bondaroff and Glenn O'Brien, and an insightful interview between founder James Jebbia and artist KAWS. The book showcases legendary advertising campaigns, commissioned skateboard designs, photographs, artworks, and a comprehensive product index. Highlighted collaborations include works with Jeff Koons, Richard Prince, Damien Hirst, Public Enemy, Lou Reed, and Futura 2000, making this richly illustrated volume a must-have for street fashion and culture enthusiasts. Delve into the world of Supreme and witness sixteen years of contemporary street fashion evolution.