A Strategic Plan for Ministry

Christian CEOs and business owners often struggle to meaningfully live out their faith in the marketplace. Our culture, permeated by the sacred-secular divide, separates the worlds of business and faith. And yet, God never called a part-time disciple. He will hold us accountable for all He has given us, including our businesses. A veteran of the marketplace ministry movement, Buck Jacobs devoted his career to equipping Christian business leaders to live Christ-centered, integrated, and fruitful lives. In 1992, he founded the Christian 12 group, now known as C12, launching a movement of monthly peer business forums with a vision to change the world by advancing the gospel in the marketplace. In A Strategic Plan for Ministry, Buck applies the disciplines of strategic planning to help us develop a robust ministry plan in the marketplace. Originally a workshop, this classic content is now available in book form. Each chapter guides readers from biblical and business concepts to practical implementation. This process has helped thousands of CEOs and business owners accelerate their eternal impact. May this revised and updated edition transform lives for a new generation of business leaders in everyday companies around the world.