Anti-Alcohol, Soviet Propaganda

Created during Mikhail Gorbachev’s major anti-alcohol campaign of 1985, this Soviet propaganda poster encouraged citizens to reject excessive drinking and embrace a healthier, more productive lifestyle. The design uses a well-known Russian symbol for alcoholism: the “green serpent” (zelyony zmiy), a phrase that had been associated with the dangers of alcohol since the 19th century. Here, the serpent is dramatically crushed beneath an enormous red boot, creating a simple and unmistakable message: alcoholism must be defeated. The industrial setting in the background connects sobriety with work and productivity, an important theme in Soviet anti-alcohol campaigns. Bold red, green, and cream coloring makes the image immediately recognizable and easy to understand from a distance. Gorbachev launched his anti-alcohol campaign shortly after coming to power in 1985. Alcohol sales were restricted, prices increased, and a nationwide propaganda effort promoted sobriety. Although alcohol consumption initially declined, the campaign also led to widespread illegal alcohol production and significant losses in government revenue. By the end of the 1980s, most of its restrictions had been abandoned. Today, the poster is a striking example of late Soviet propaganda and a visual record of one of Gorbachev’s earliest attempts to reshape Soviet society. Size: 22.5" x 17.0" Artist: B. Reshetnikov Condition: Very Good, Age-appropriate wear, fading and toning. Minute abrasions near upper left border. Pen mark "10" in lower left. General border wear. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.