Saint Aubin

This delightful French tourism poster promotes Saint-Aubin-sur-Mer, a Norman seaside resort on the Côte de Nacre, billing itself as 'La Reine de l'Iode' (The Queen of Iodine). A joyful child in a burgundy bathing suit dominates the composition, waving a flag while perched dynamically against a backdrop of beach cabins and bathers. The bold Art Deco typography sweeps diagonally across the image, announcing the resort's proximity to Paris (just three hours by rail) and its reputation for safe family bathing. Commissioned jointly by the local tourism syndicate and the French State Railways, this poster exemplifies the golden age of French travel advertising. The sophisticated teal and cream palette, geometric letterforms, and dynamic diagonal composition mark it as a product of the early 1930s Art Deco movement. Published by Editions Mayeux of Paris, the lithograph balances commercial appeal with genuine artistic merit. A charming piece of Norman coastal history, this poster captures the era when health tourism and seaside holidays became accessible to French middle-class families. The tennis racket in the corner hints at the resort's amenities, while the official railway seal underscores the promotional purpose of bringing Parisians to the Normandy shore. Size: 39.25" x 24.5" Artist: Andre Galland Condition: Very Good, Age-appropriate wear, fading and toning. Light creasing near outer border. Light diaganol fold in corners. Creasing in corners. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.