Ruby Bright Red® Colorwash Shampoo

SEMI-PERMANENT COLOR DEPOSITING GEM LITES RUBY BRIGHT RED® COLORWASH WITH BONDFIX- THE ULTIMATE HIGH-LATHER COLOR DEPOSIT SULFATE-FREE SHAMPOO FOR EFFORTLESSLY CREATING, AND MAINTAINING RUBY COOL RED HAIR COLOR. PERFECT FOR COLOR-TREATED HAIR: SPECIFICALLY FORMULATED FOR COLOR-TREATED RED, COPPER, BLONDE AND BROWN HAIR WITH HIGHLIGHTS. COLOR EXPECTATIONS: ACHIEVE THE BRIGHTEST RESULTS ON BLEACHED OR COLOR-TREATED HAIR OR HIGHLIGHTS. THE LIGHTER THE HAIR THE BRIGHTER THE RESULTS. RESULTS MAY VARY DEPENDING ON THE POROSITY AND EXISTING SHADE OF COLOR-TREATED HAIR. BUILDABLE INTENSITY: EASILY INTENSIFY COLOR BY SHAMPOOING AGAIN OR PAIRING WITH CORRESPONDING COLORDITIONER CONDITIONER.  TO MAINTAIN YOUR CURRENT COLOR, ALTERNATE COLORWASH EVERY OTHER WASH WITH YOUR REGULAR SHAMPOO.