R&R Naughty Lady

We’re proud to introduce the R&R Naughty Lady, a truly original collaboration between Snook Snacks and R&R Tackle. This ladyfish-profile lure was created with one goal in mind: build something that’s never been done before — and give anglers unmatched drawing power when targeting the fish of a lifetime. Available in 11″ (4oz) and 8″ (2.2oz) sizes, the Naughty Lady features a slim, natural profile designed to fool a wide range of predators, from snook and tarpon to striped bass, musky, and other aggressive gamefish. Whether you’re working it on a steady retrieve, snapping it into a glide, or pulling it behind the boat, this bait flat-out gets eaten. The Naughty Lady is available here in eight colors — Lusty Lady, Black Matter, Key Lime, Gummy Shark, Coastal Chrome, Moss Green, Snook Snacks Exclusive, and El Rey — giving anglers more options for different water clarity, light conditions, and bait preferences. The Naughty Lady isn’t just another swimbait — it’s a once-in-a-decade lure designed to push the limits of artificial bait fishing and tempt the biggest predators in your fishery. Snook Snacks Exclusive — the original colorway, originally released as the R&R Ladyfish. Light blue back, silver belly, and gold fins imitate the ladyfish it’s named after. This is also the bait that landed a 125 lb tarpon. El Rey — Spanish for The King, this is Dan Rey’s signature colorway. All orange with a cream belly, it’s built to imitate a Midas cichlid, matching what snook and tarpon are keyed in on in South Florida canals. Dan’s already landed tarpon on it.