Pure Canvas Primer Hydrating

Powered by skincare, it boosts skin’s moisture retention over time, improving the look of bare skin with every wear.  Key Benefits 16-Hour Extended Wear: Helps makeup stay vibrant and fresh up to 16 hours 24-hour Hydration: Provides long-term hydration to protect skin’s barrier function instantly and overtime Plumps and Smooths Skin: Instantly reduces the appearance of fine lines and wrinkles Key Ingredients Skin Perfecting Complex: An exclusive blend of rose extracts that work to moisturize, protect and smooth skin. French Mineral Water: Mineral-enriched water sourced from France known to decrease dullness Glycerin: Attracts moisture to the skin for flawless makeup application Clinical Claims 97% agree that the primer makes the skin feel soft and supple* 91% agree that the primer helps skin stay moisturized all day* 91% agree primer improves the quality of makeup wear* *After 3 weeks of consumer testing on 30 women using Pure Canvas Primer