Pucci

A vibrant tribute to Emilio Pucci, this XL updated edition is bursting with bright colors, bold prints, and iconic designs. Filled with archival photos and sketches, each book is uniquely bound in original fabric from Pucci’s collection. Emilio Pucci’s visionary sense of style, love of color and design, and dedication to women gave rise to a fashion house unlike any other. By the early 1950s, his Capri boutique attracted wealthy sophisticates, heiresses, and movie stars seeking his iconic Capri pants, silk scarves, and lightweight separates. By the end of the decade, Jacqueline Kennedy and Marilyn Monroe were wearing his designs, and by the mid-1960s, Pucci had come to represent the glamorous lifestyle of the international jet set. The Pucci story is a modern epic with roots in Renaissance Italy. Its founder, the Marchese Emilio Pucci di Barsento, was a charismatic aristocrat whose lineage stretches back to the 15th century. It is a story of evolution: a family company that grew from a single boutique into an international brand. And it is a tale of innovation: Pucci was among the first fashion houses to bear a logo and a pioneer in diversifying into interiors, athletic wear, and accessories. He introduced free-moving, lightweight fabrics, pop-art prints, and a bold new color palette to womenswear, continually pushing the boundaries of fabric and printing technology.