Prorituals Hair Color - Fundamentals

Hair Color Cream is enriched with precious essential oils and Mediterranean Wild Herb extracts. Incredible grey coverage, vibrant color and luminous shine! Available in 80+ colors. KEY BENEFITS: Rich, luminous, long-lasting color, intermixable shades, unique formulation that allows for semi, demi, & permanent in one tube. ChromaPrism™ Technology helps ensure deeper, longer-lasting color results, low ammonia with coverage and tonal series 1.0%–1.8% (High Lift/Super Lift have slightly higher alkali). Low to zero odor, balanced protein & moisture base that is ideal for all hair types. ProRituals Hair Color Cream contains a double pigment system. This will give the colorist the maximum amount of available dye at every level in every tone without losing calibration. Ideal for gray coverage with natural soft results Excellent for low lighting and tint backs True neutral to warm balance (Brown Natural Gold) CHROMAPRISM™ TECHNOLOGY ChromaPrism™ Technology promotes unsurpassed grey and white coverage with an increased dye load and smaller penetrating dye pigments. This helps color penetrate into hair fibers much more deeply. Once the smaller dyes penetrate the hair, they develop into larger color pigments which hold in hair to assure optimum, long-lasting white coverage. The technical aspects of Chromaprism™ Technology provide balanced nourishment to the hair, restoring its main components: water, proteins, and fatty acids. The three main principles of ChromaPrism™ Technology are as follows: INTENSE REPAIR Maximum protection to promote improved hair and scalp condition. DEEP, LASTING MOISTURE Deep penetration through the hair’s cuticle into the cortex combined with the ability of these molecules to bind to water, provides deep, long-lasting moisture. This technology protects the hair against humidity making it easier to style. The result is strong, shiny hair that is easy to manage. BALANCED FORMULA The interaction between moisturizing Oligopeptides and high-quality pigments result in brilliantly rich, long-lasting colors with an optimum degree of coverage (100% of white hair). The precise balance of this formulation helps ensure stabilized color, prevents fading, and keeps color vibrant for much longer than average hair color. Our base of Keratin, Wheat, and Soy is enriched with revolutionary raw materials that absorb and destroy the ammonia smell.