Proper No. Twelve Irish Whiskey

Introducing Conor McGregor’s highly anticipated Irish Whiskey, Proper No. Twelve. The whiskey is produced by the mixed martial artist’s company Eire Born Spirits at the oldest whiskey distillery in Ireland. McGregor and his Master Distiller Elder, previously of Guinness, took painstaking measures to bring the whiskey to fruition. Proper No. Twelve is triple-distilled blend of fine golden grain and single malt. It is aged in ex-Bourbon casks and bottled at 40% ABV.  "I come from a place called Crumlin, in Dublin 12. It's a place dear to my heart. It's where I learned how to fight; it made me who I am today. It's a place I'm still very much a part of every single day of my life. So, that's where the name came from. It's proper Irish whiskey and twelve is my hometown," said McGregor. Launched September of 2018, McGregor's dreams of having his own Irish whiskey have been brought to life. "Growing up on the streets of Dublin 12, I learned the values of loyalty and hard work. I respect other Irish whiskeys, but I am coming in strong, with passion and with purpose. I am the founder of this company and I am going to give it my all." The brand will be donating $5 of every case sold to first responders around the world – up to $1million annually as part of their ‘One For All’ initiative.