Powersports Consumer Report

Your Gateway to Mastering the Power Consumer Market The powersports industry has a diverse range of consumers, each with their own unique preferences, lifestyles, and motivations. This year, EPG Specialty Information embarked on a journey to navigate the intricacies of this marketplace. Through meticulous surveying, seven distinct consumer segments emerged, each representing a specific subset of the powersports consumer base. A Glance at the 7 Power Consumer Segments: Bargain Hunter: The cost-effective shopper Powersports Enthusiast: The die-hards E-Bike Aficionado: The green urban commuter ATV Consumer: The off-road thrill seeker Boating Enthusiast: The aquatic adventurer On-Road Adventurer: The highway cruiser Vacation Renter: The commitment-free enthusiast The Powersports Consumer Report includes a detailed chapter for each of the 7 consumer segments. Each chapter identifies unique characteristics, traits, and behaviors within the segments: Overview and highlights of each segment Detailed demographic portfolios Engagement level in powersports Vehicle ownership by segment Spending behavior and buying intentions Purchasing locations and channel preferences Marketing recommendations for stakeholders And much more! Your purchase of the Powersports Consumer Report includes seven chapters each detailing a consumer segment; each information-packed chapter is 5 pages in length.  The full report will auto-download upon purchase.  42 pages total.  Available in PDF only.