Philips Television

This charming French advertising poster captures the excitement of television's arrival in postwar homes. Commissioned by Philips, the Dutch electronics giant, it transforms a sales pitch into a warm domestic tableau: two children peer eagerly through a wooden-cabinet television set, framed by a glowing yellow house silhouette. The composition brilliantly conveys television's spread across neighborhoods through a frieze of stylized houses topped with antennas in teal and blue. The tagline 'Chez nous aussi, c'est un Philips' (At our house too, it's a Philips) leverages neighborly aspiration, while the prominent '12 positions' selector badge highlights the technical selling point of multi-channel capability. A standout piece for collectors of mid-century advertising, technology history, or anyone seeking a nostalgic window into the moment when television transformed from novelty to household essential. Size: 63.0" x 45.0" Condition: Very Good, Age-appropriate wear, fading and toning. Original fold lines present. Minor paper loss at cross folds. General border wear. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.