Permanent Style - Issue 3

This third issue of Permanent Style has a decidedly French flavour. The cover story is a magazine writing about a magazine: PS talking to L'Etiquette, the founders of which have made fashion so much more relatable in France over the past decade. It's about menswear today, and about how clothes mirror culture.  The coverage overall has expanded to include more lifestyle pieces, such as a look at the most significant car designs of the past - but also maintains a focus on craft, whether a tour around the last remaining craftsmen in the UK, or a team trip to India visiting some of the finest workshops in the world.  Then there are the staples, the things PS readers always come for: critical reviews of the best knitted T-shirts; the stores in Paris really worth going to; personal views on how to style a smart-casual summer.