Paraboot

This original 1950 French advertising poster was produced as a silkscreen for Paraboot, manufactured by Richard Pontvert. The slogan Adoptez Paraboot translates to “Adopt Paraboot,” framing the shoe as a long term companion rather than a seasonal purchase. The line La chaussure à semelle inusable means “the shoe with an unwearable sole,” a confident and slightly tongue in cheek claim emphasizing durability above all else. Created during the postwar period when French industry leaned into clarity, optimism, and practical innovation, this poster reflects the direct language and graphic efficiency of mid century silkscreen advertising. It speaks to Paraboot’s identity as a maker rooted in function, longevity, and craftsmanship, using humor and assurance to build trust with the everyday wearer. Size: 26.0" x 39.0" Condition: Good, Age appropriate fading, toning and wear. Light background scuffs. Scattered background creases. General border wear and toning. Please use zoom to get a better understanding of overall condition.