OUTSIDE THE BOX

Roast Level Light-Medium Origin Ethiopia, Gedeb Worka Sakaro Altitude 2000 – 2200m Varietal Ethiopia Heirloom Notes of Juicy, with notes of milk chocolate and ripe fruit   ONLINE STARTUP FOUNDERS This coffee is for you. Since you're a startup founder building an online business, you already know that so much of what you do each day is fueled by coffee. Hi, I'm Ken, and I'm happy to bring you Startup Coffee — connecting online business owners with the coffee they love. If you're like me, you'll agree that coffee has been a steady companion on your startup journey. No matter if you're working on your business full-time or it's just a side project in your nights & weekends — this coffee is for you. Our OUTSIDE THE BOX roast from the Gedeb district in Ethiopia is for startup founders wanting to venture out of their comfort zone. After cupping through a variety of Ethiopian coffees from Royal NY we chose this one because of its standout flavor profile and juicy mouthfeel. This coffee is round and crisp, leaving you excited for that next sip. This coffee is hand sorted from the moment over 400 farmers deliver their cherries to the Worka Haro washing station. From there it’s fermented for 48 hours and then dried for up to 15 days on raised beds. Hand sorting once again improves quality making this G1 coffee a delight. As a family-owned washing station, Mijane and his sons invest in the local community and schools, making the life of the farmers and residents better each coming year. Light-Medium roast, juicy, with notes of milk chocolate and ripe fruit.  Washed-process, whole bean, freshly roasted coffee. Here's why our coffee is so special... I've partnered with a third-generation coffee roaster to bring startup founders like you and me great-tasting, freshly-roasted specialty coffee. Our roaster finds the most ethically-sourced small-batch, specialty coffee available. The coffee is roasted fresh for you when you order. I'm proud to bring this coffee to you and I hope you'll give it a try. 🙌