Nurture Hydrating Shampoo

This silicone-free shampoo delivers instant hydration, tames frizz, and boosts shine for soft, silky, and manageable hair. Formulated with Aloe Leaf Juice and Amino Acids, it provides decadent hydration without build-up or weight, leaving hair looking and feeling healthy after every rinse. Why You’ll Love It: – Instantly hydrates and locks in moisture for up to 72 hours* – Leaves hair soft, smooth, and 3x easier to comb after one use* – Reduces frizz and boosts manageability for all hair types – Provides deep hydration without weighing hair down – 97% saw smoother, softer hair with less frizz, and 100% felt their hair was hydrated without heaviness** *When used as part of a system in a controlled hair swatch study, after one use. **Based on a 21-day consumer study of 35 subjects who used the product daily.