New World, New Wine

This striking promotional poster for the High Museum Atlanta Wine Auction 2003 showcases clever graphic design that perfectly captures its theme: 'Nouveau Monde, Nouveau Vin' or 'New World, New Wine.' The composition features two wine bottle silhouettes, one upright in black and one inverted in white, creating a visual metaphor for the auction's celebration of winemakers who were 'turning the world of wine upside down.' The mirrored French and English text reinforces this playful concept. The bold red, black, and white color palette gives the poster a sophisticated, contemporary feel appropriate for this prestigious charity event. Sponsor logos along the bottom, including Atlanta Homes, Gourmet magazine, and Lenox Square, provide a snapshot of Atlanta's cultural landscape in the early 2000s. The vertical tagline reads: 'Saluting the Mesdames and Messieurs who are turning the world of wine upside down.' A distinctive piece of Atlanta cultural history, this poster documents the moment when New World wines had firmly established themselves as worthy rivals to traditional European vineyards. An excellent addition for wine enthusiasts, museum memorabilia collectors, or anyone who appreciates thoughtful graphic design. Size: 38.5" x 22.0" Condition: Very Good, Age-appropriate wear, fading and toning. Light scattered creases. General border wear. Faint scuffs. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.