Normcore Signature Shampoo

What it is: A sulfate-free shampoo that gently cleanses, nourishes, and softens hair Hair Type: Fine, Medium, and Thick Hair Texture: Straight, Wavy, Curly, and Coily Hair Concerns: - Dryness - Frizz - Color Safe Key Benefits: - Nourishes - Softens - Adds lightweight moisture Highlighted Ingredients: - Coconut Acid: Provides excellent lathering and conditioning. - Sea Buckthorn: Rich in fatty-acid omega-7, making it the holy grail for all things hair. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free. What Else You Need to Know: Infused with nutrient-rich sea buckthorn, this shampoo gently cleanses, nourishes, and softens strands, leaving hair 7x more conditioned*. *Clinically proven when shampoo and conditioner are used together. Clinical Results: - 94% agree hair felt nourished** - 91% agree normcore shampoo gently cleanses hair without stripping moisture** - hair is 7x more conditioned* *Clinically proven, when shampoo and conditioner are used together. **Based on a consumer at-home test of 51 participants.