New Packaging Design - Janice Kirkpatrick

Editor: Janice Kirkpatrick Publisher: Laurence King Publishing Language: English Paperback: 192 Pages Publication Date: September 16, 2009 ISBN-13: 9781856696135 Condition: Pre-owned SKU: BKGD0049 Packaging today needs to do so much more than preserving, protecting, and promoting the products it contains. Therise of environmental issues and globalization mean that today's packaging designers must create innovative solutions that are also sustainable. This book shows how packaging design has changed to meet the demands of this new context. It takes the reader behind some of the worlds best-known brands to meet the designers, clients, marketers, technologists, environmentalists, and retailers, to tell their stories about the development of some of the most remarkable packs of our time. Showcasing the best packaging design from around the world, and presented through new color photography, the book also features in-depth case studies of some of the most innovative design processes with interviews and illustrated details.