Blu Atlas Men's Natural Shampoo

A daily shampoo built around saw palmetto and vegan biotin. Cleans without stripping the scalp. For all hair types: straight, wavy, curly, thick, fine, color treated. 15 ingredients. Most shampoos run far more, most of those being harsh detergents that strip moisture and leave hair dry and brittle. This isn't. Coconut-derived cleansers lift oil, sweat, and buildup without the harsh ones. Saw palmetto and vegan biotin support the scalp. Aloe and hydrolyzed jojoba protein keep hair soft while you wash. How To Use: Apply a quarter-sized amount to wet hair. Massage into the scalp with your fingertips. Work into a light lather, then rinse thoroughly. Use daily or as needed. Follow with the Conditioner. Ingredients: Water (Aqua): the solvent that carries the rest of the formula. Cocamidopropyl Betaine: derived from coconut. A mild surfactant that lifts oil and buildup and builds a gentle lather. Sodium Lauryl Sulfoacetate: derived from coconut. The primary cleanser. Cleans without the harshness of sulfates. Disodium Laureth Sulfosuccinate: derived from coconut. A secondary surfactant that lathers and rinses clean. Aloe Barbadensis Leaf Juice: aloe vera. Soothes the scalp and adds light hydration. Decyl Glucoside: derived from corn and coconut. A gentle cleanser that supports the lather without stripping. Glycol Distearate: gives the formula its smooth, pearled texture. Brassicyl Valinate Esylate: derived from rapeseed. A conditioning agent that keeps hair manageable through the wash. Hydrolyzed Jojoba Protein: derived from jojoba. Helps strengthen and protect the hair shaft. Serenoa Serrulata (Saw Palmetto) Fruit Extract: supports a healthy scalp. Biotin (Vegan): supports stronger-feeling hair. Sodium Phytate: derived from rice bran. Binds trace metals from water and raw materials so the formula stays stable. Natural Fragrance: a light, clean scent. Phenoxyethanol: a preservative. Prevents bacterial, mold, and yeast growth in the bottle. Ethylhexylglycerin: a preservative booster. Increases the efficacy of the phenoxyethanol.