Mydentity Guy Tang Direct Dye 3 oz

Mydentity Direct Dye Collection are extremely pigmented direct dyes for a powerful result. Creating intense depth with shocking vibrancy and minimal color fade for lasting results. The direct dyes are formulated with an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair. Provides maximum color retention and vibrancy for hair color that lasts up to 30 shampoos. • Formulated with an Exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair • Provides maximum color retention and vibrancy for hair color that lasts up to 30 shampoos Hair color fades true to tone How to use: • Wear suitable gloves to prevent staining. • Do not mix with Developer. NO DEVELOPER REQUIRED. • Apply #mydentity @Guy_Tang Direct Dye to clean, dry hair and process for 20 minutes. • For increased vibrancy and animation, use heat. • Rinse hair for several minutes and finish with desired shampoo and conditioner. • For maximum vibrancy and animation, pre-lighten hair with #mydentity @Guy_Tang Lightener prior to application.