Mopac Pears- Crate Label

This Mopac Brand pear crate label from Medford, Oregon showcases the vibrant visual language of mid-century American agricultural commerce. Against a deep royal blue background, a dignified portrait of a Native American figure commands attention, rendered in rich chromolithographic detail with traditional regalia including beaded headband, braided hair with feathers, and colorful necklaces. The bold white letterforms of 'MOPAC' arc dramatically overhead with dimensional green shadows, while 'PEARS' anchors the composition below. The brand name derives from the Modoc Orchard Company, itself named for the Modoc people indigenous to the Oregon-California border region. This connection between Western agricultural enterprise and Native American place names was common throughout the region's fruit industry. Fruit crate labels represent a uniquely American art form that flourished from the 1880s through the mid-twentieth century, transforming simple shipping containers into portable advertisements. Oregon labels, particularly those from the renowned Rogue Valley pear district, are prized by collectors for their relative scarcity compared to California examples. A distinctive piece of Pacific Northwest agricultural history. Size: 7.5" x 10.0" Condition: Mint