MOEV Annurcatin Water Treatment

The hair treatment that activates with your shower's steam! The MOEV Annurcatin Water Treatment is unlike any conditioner or mask you've used before. Its unique ampoule-to-cream texture transforms on contact with water, heat, and steam to deliver intensive deep cuticle care that penetrates where standard rinse-out treatments can't reach.  Annurcatin is a bioactive compound derived from the Annurca apple, a variety native to Southern Italy long used in hair and scalp research for its ability to strengthen hair keratin and support healthy hair growth. Combined with Biotin — the essential B-vitamin for hair and scalp health — and Apple Fruit Extract, this formula works from the inside of the hair fiber out, restoring moisture balance, improving softness, and building long-term resilience. The lightweight, water-based formula absorbs quickly without heaviness or residue, making it suitable for daily use. Completed a scalp irritation test. Finished with a signature fragrance of crisp fruity citrus, floral notes, and a warm woody base. Key Ingredients:  Annurcatin (Annurca Apple Bioactive) — a bioactive compound derived from the Annurca apple, researched for its ability to strengthen hair keratin structure, support hair growth, and improve overall hair fiber quality and thickness over time  Apple Fruit Extract — rich in vitamins and antioxidants that nourish the hair shaft, restore shine, and help protect against oxidative damage and environmental stress Biotin (Vitamin B7) — an essential nutrient for hair and scalp health that supports keratin production, strengthens roots, and helps maintain healthy, resilient hair growth with regular use  Water-Activated Ampoule-to-Cream Technology — an innovative texture that transforms from a lightweight water phase to a rich cream upon contact with heat and steam, enabling deeper penetration into the hair cuticle for more intensive repair than standard rinse-out treatments  Scalp Irritation-Tested Formula — completed a dermatological scalp irritation test, making it gentle enough for daily use including on sensitive scalps Size: 300ml