Felicity Gown

The Memphis Gown is a show-stopping stretch-fit mermaid gown designed to hug your curves and celebrate your natural shape. It features a romantic sweetheart halter neckline and a zip-up back. Strategic hip ruching and a center sash define the waist with subtle drama, creating a defined hourglass silhouette that blends elegance with a touch of drama. Crafted from stretch jersey, the Memphis Gown drapes beautifully while maintaining a sleek, form-fitting silhouette. Perfect for prom, weddings, galas, black-tie events, and other formal occasions, this gown ensures a chic, sophisticated, and unforgettable entrance. Details: Zip back Ruched Detail at hip with front drape detail Halter tie neckline Twist front sweetheart neckline Stretch jersey fabric Made to order in your choice of color Available with your preferred hem finish (see below for more info) Model is wearing a size Small Made To Order Information: This gown is made to order and 100% American made Due to the variety of color and customization options, production begins after your order is placed Each Atria Couture gown is produced in Los Angeles and ships directly to you once complete Production Time: Standard production time is approximately 2–2.5 weeks from the order date Prom season (February–May) production may take up to 4 weeks due to high order volume We recommend ordering well in advance to allow time for alterations or exchanges if needed What Is Horsehair Hem? A horsehair hem is a lightweight polyester netting sewn into the bottom of a dress to add structure and shape. It helps the hem hold its form and creates a slightly fuller finish. This gown can be made with or without a horsehair hem, depending on your preference. Some prefer the added structure, while others choose a softer, flatter hemline. For sizing and fit, please refer to the following size guide: