Matson Line Menu by Frank McIntosh

This dazzling 1947 Matson Line menu cover is a vibrant celebration of mid-century Pacific glamour, crafted by the masterful Frank McIntosh. Known for his sleek, stylized illustrations, McIntosh was a pioneer of commercial art who fused Art Deco’s bold geometry with the smooth gradients and luminous color palettes that defined the era’s golden advertising age. His work often captured the luxurious spirit of travel, using clean lines, rhythmic patterns, and warm tropical hues to transport viewers to exotic destinations. Here, McIntosh’s signature style shines through in the elegant depiction of Hawaiian culture: women draped in lush leis, their serene smiles and flowing forms set against a backdrop of vivid blues and greens that pulse with island life. This menu was part of Matson Line’s iconic advertising campaign promoting its luxury liners and the enchanting allure of Hawaii. McIntosh’s art perfectly encapsulates the dreamy optimism and escapist fantasy of post-war American travel. Collectors prize pieces like this for their historical value and for how McIntosh’s artistry transforms everyday items like menus into timeless windows of beauty, adventure, and cultural storytelling. Size: 12.0" x 8.75" Artist: Frank McIntosh Condition: Very Good, * Please note menu is currently archivally matted, can be easily removed from the mat and framed. Age-appropriate wear. Paper toning in accordance with the print's age. Marks/stains as per photo. Wear around the edges and minor paper loss might be present in some prints. Please refer to each print's image to get a better understanding of the condition.