Marketing & Public Relations

How should a church approach marketing? How can we use the local media as an effective outreach tool? This tool is designed to help equip your church to discuss marketing and public relations, and to decide how you can more effectively reach your community. Table of Contents: Marketing the Church Cultural and social shifts drive the need for new outreach strategies. John Throop Ready, Aim, Outreach! Setting specific goals will allow your church to minister more effectively. John Throop Market Research for Churches Evaluate your congregation and community before you launch a marketing campaign. Scott Evans Should the Church Target Generations? Two pastors offer their thoughts on focusing ministry to particular audiences. James Emery White and Garth Bolinder Working with the Media Control your public image through good relationships with the press. Dan Shomon, Jr. Be a Hit on the Internet Create a Web page members and nonmembers will find useful. Rhonda Campbell Using the Airwaves for Outreach Utilize this free service to publicize your church events and newsworthy items. Tammy Cullers Yellow Pages Evangelism Guide visitors to your church with a power-packed ad. Harriet Meyers