Louis Vuitton Moon Tale

Moon Tale is Louis Vuitton's newest unisex floral-fruity release, launched in 2025 and created by Jacques Cavallier Belletrud — part of the Journey to China collection. It's a luminous floral-fruity fragrance with soft, polished sweetness, where juicy raspberry adds a bright, playful opening before blooming into peony, magnolia, jasmine sambac, and rose geranium. The opening is a smooth rose-raspberry combo with a sweet, almost confectionary feel (but never syrupy). As it develops, the heart unfolds into peony, magnolia, jasmine sambac, and rose geranium — the result is clean, airy, and delicately sweet with a fresh floral character that feels elegant without becoming heavy. The soft green freshness from rose geranium keeps the composition from tilting too candied, maintaining an ethereal, dreamlike quality throughout. Moon Tale is incredibly strong and long lasting for a fresher scent, with impressive sillage and longevity. Most wearers report 8 to 9 hours on skin and 12+ hours on clothes, though some reviewers note more moderate performance around 6 to 7 hours. Sillage is soft to moderate, making it approachable for professional and everyday settings. Community comparisons land most often on Attrape-Rêves, though Moon Tale is nothing like it — the only thing they share is sweetness. It's widely considered the most feminine-leaning of the Journey to China trio, offering a delicate, pretty, and effortlessly wearable fruity-floral profile that shares similar cheerful DNA to LV's Spell on You or Attrape-Rêves. If you love bright, airy florals with a juicy raspberry opening that stays clean and sophisticated from start to finish, this is exactly the kind of fragrance worth sampling before committing to a full bottle. Scent Notes Top: Raspberry Middle: Peony, Magnolia, Jasmine Sambac, Rose Geranium Base: White Florals, Musk Best For Spring, summer, and fall. Everyday wear, casual outings, date nights. A luminous floral-fruity with soft projection and all-day longevity that suits anyone who loves clean, airy compositions with a delicate sweetness. The original bottle is not included with purchase. Midwest Fragrance rebottles the authentic & genuine fragrance into our smaller bottles, otherwise known as atomizers, decants or vials.