Layrite - Cement Clay

Take control of your style with Layrite Deluxe Cement Clay, an extreme high-hold, water-based styling clay designed to lock in shape and texture with a clean, matte finish. Its strong formula thickens and texturizes hair without weighing it down, making it ideal for creating everything from messy, textured looks to structured, dry styles. The result is maximum control without a stiff, heavy feel. The flexible formula allows you to rework your style throughout the day, while the water-based formula makes it easy to rinse out when you're ready to wash. Finished with Layrite's signature mild cream soda fragrance, Cement Clay gives your hair the hold and texture it needs without the shine. Why You'll Love It Extreme high hold — Layrite's strongest hold keeps even demanding styles in place throughout the day. Matte finish — Creates a natural, no-shine look without making hair appear greasy. Thickens & texturizes — Adds fullness, separation, and definition without weighing hair down. Water-based formula — Rinses out easily with water without leaving heavy residue. Reworkable styling — Adjust and reshape your style throughout the day. Works on damp or dry hair — Apply to damp hair for a more natural hold or dry hair for maximum strength. Mild cream soda fragrance — Leaves behind Layrite's signature light, nostalgic scent. Ideal for short to medium hair — Works especially well on fine to medium-thick hair. Includes a storage sponge — Helps retain moisture and prevent the clay from drying out. Scent Profile - Mild Cream Soda A subtle, nostalgic fragrance with a light sweetness that stays understated rather than overpowering. Overall: Mild, sweet, clean, and nostalgic. Ingredients: Unique combination derived from minerals and plants (Ozokerite, tribehenin, lanolin and cera alba) Chosen for their ability to deliver flexible hold.