Kitsch | Shine Serum

Smooth, shine, and protect—without the weight. Kitsch Shine Serum is a lightweight formula designed to tame frizz and flyaways while delivering instant hydration and a glossy, healthy-looking finish. It leaves hair soft, smooth, and touchable—never greasy or heavy. Formulated with Phytovie® Defense, it helps protect strands from heat styling while enhancing shine and controlling frizz from the very first use.* Safe for color-treated and keratin-treated hair, this is your everyday essential for polished, radiant results. Why You’ll Love It: • Smooths frizz and flyaways for a sleek finish • Adds instant shine and lightweight hydration • Helps protect hair from heat styling up to 450°F • Keeps hair smooth for up to 24 hours* • Works beautifully on both damp and dry hair Healthy shine. Frizz control. Effortless polish. 🌊 *Based on supplier-supported ingredient claims and a 2-week consumer study of 28 testers.