Keep Selling at 7 Percent

On September 14, 2026, the ten-year Treasury yield touched 5 percent for the first time since 2023. If you've been in this business a while, you know what that usually means for mortgage rates. Freddie Mac's 30-year fixed is already at 6.76%. Fannie Mae is forecasting 6.8% through 2027. Housing supply is at a decade high. 46% of sellers gave buyers a concession in May 2026 — the highest on record. Every one of those numbers is a conversation you're either having or losing this month. What this isA 36-page playbook, written this week, with the exact scripts and math to keep selling while other agents wait. Every claim is sourced. Every dollar figure is worked out. I've sold homes at 3 percent and I've sold homes at 7 percent. I've watched agents quit in both markets. The rate has never been the thing that decides who makes it. The waiting is. What's inside Market Snapshot — eight sourced numbers you can quote today, plus the reasoning behind each. Swap out the page when the numbers change. Part 1: The Rate Isn't the Problem. The Waiting Is. — the personal story from 2022–2023 (and 2008–2010) that Barry has never put in writing before, and why the fear was his. Part 2: Buyers Who Are Waiting — the Payment Conversation (three numbers, one call), the Gap Closers Menu (six ways to close the gap, with the buydown math on one page), and the five things buyers will say to you this month with the exact response for each. Part 3: Sellers Who Feel Locked In — how to talk to a seller sitting on a 3% mortgage, how the "life change" conversation actually opens the door (76% of homeowners have a rate under 6%, but 76% aren't the ones who move). Part 4: Your Business, the Next 30 Days — the four database segments you re-sort this weekend, the trip wires Barry wishes he'd had in 2022, and how to change your ad spend without changing your commitment. The Pocket Card — print, fold, slip into your notebook. The whole playbook in one card. The Payment Conversation Sheet — the one-page worksheet you use with a real buyer on a real call. How to use it this week Read Part 1 tonight. It's for you, not for a client. Print the Pocket Card and the Payment Conversation Sheet. Have the Payment Conversation with the next waiting buyer who picks up. Format: 36-page PDF, instant download. Every source cited. Who this is not forAgents looking for high-pressure closing scripts or "get rich in this market" content. This is about staying calm, teaching real math, and being the guide a nervous buyer or a locked-in seller actually needs right now. Pair withTurn "I'm Just Looking" Into an Appointment — the ten brush-offs playbook. Because the objection you'll hear most this quarter is "we're going to wait."