JR Squarebill — Squarebill Hero

Hard baitfish profile with a flat square bill built to deflect off brush instead of burying the way a rounded bill often does. This one is finished in Squarebill Hero on a Squarebill body. How to fish it Cast and reel — it's a search bait. Hit cover on purpose and let the bill bounce free. Keep it moving; reaction strikes often come on the deflection. Slow down only after you get a pattern or a follow. When it shines Shallow cover days — wood, docks, and messy banks. Match color to water: clear leans light, muddy leans dark. Tackle notes Direct tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover. Each one starts as a blank and is hand-painted by Jeff & Ray — finished to fish, not just to sit in a box.