JR Squarebill — Copper Craw

Hard baitfish profile with a flat square bill built to deflect off brush instead of hanging the way a rounded bill often does. Shallower crank for wood, docks, and messy banks. Copper Craw leans early-season craw forage when bass are keyed on that look. How to fish it Cast and reel — it's a search bait. Hit cover on purpose and let the bill bounce free. Keep it moving; reaction strikes often come on the deflection. Slow down only after you get a pattern or a follow. When it shines Shallow cover days and pre-spawn through spring when craw is on the menu. Copper/craw tones suit stained water and that early-season forage match; go lighter if the water is clear and they're on shad. Tackle notes Direct tie — no snap swivel (kills action). Fluorocarbon default. Line diameter changes how hard the bill digs: lighter line usually means freer wobble. Hand-painted blank by Jeff & Ray for cover you can bounce, not bury in.