Issue 74 - Digital Version

ISSUE NO 74, 1957 Cover Image by Bert Stern, New York Graphis magazine Issue 74 presents articles on Early Days of Package Design, written by Alec Davis; An Experiment in Window-Display, by Charles Rosner; The Museum of Primitive Art New York, by Robert Goldwater; Poster Art between 1883 and 1918, by Dr. W. Rotzler; Le Club du meilleur livre Paris, by Denys Chevalier; and Container Corporation of America: "Great Ideas of Western Man" Advertising by Inference, by Georgine Oeri. Artist profiles include Bert Stern, written by Manuel Gasser; and Dick Elffers, by Charles Rosner. CONTENTS 484 Bert Stern (Manuel Gasser) 496 Dick Elffers (Charles Rosner) 504 Container Corporation of America. ‘Great Ideas of Western Man’ Advertising by Inference (Georgine Oeri) 514 Early Days of Package Design (Alec Davis) 522 An Experiment in Window-Display (Charles Rosner) 528 The Museum of Primitive Art, New York (Robert Goldwater) 538 Poster Art between 1883 and 1918 (Dr. W. Rotzler) 550 Le Club du meilleur livre, Paris (Denys Chevalier) 560 Book-Review