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ISSUE NO 69, 1957 Cover Image by Herbert Auchli, Bern Issue 69 of Graphis magazine presents articles on Swiss Designers of the Younger Generation, written by R.S. Gessner; Printers' Printed Publicity, by Charles Rosner; Appenzell Peasant Painting, by Hans Ulrich Gasser; Hungarian Poster Art, by Guido Erich Zwarg; a profile on Rudolph de Harak, by Georgine Oeri; Nettleton: Original Advertising Campaign for an American Manufacturer of Men's Shoes, by Mary Gowing; Bianco e Nero (Lugano) An International Black and White Exhibition in Switzerland, by D.P.; and Graphic 57. CONTENTS 2 Graphic’ 57 12 Swiss Designers of the Younger Generation (R.S. Gessner) 40 Printers’ Printed Publicity (Charles Rosner) 58 Appenzell Peasant Painting (Hans Ulrich Gasser) 72 Hungarian Poster Art (Guido Erich Zwarg) 76 Rudolph de Harak (Georgine Oeri) 80 Nettleton. Original Advertising Campaign for an American Manufacturer of Men’s Shoes (Mary Gowing) 84 Bianco e Nero (Lugano) An International Black and White Exhibition in Switzerland (D.P.) 90 Book-Review 91 Bucher-Chronik
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