Issue 353 - Digital Version

September-October 2004 Cover Image: Stephen Doyle and Gael Towey Portrait by Victor Schrager In Issue 353 of Graphis magazine, you'll find the following articles: Stephen Doyle and Gael Towey: A Balancing Act, by Véronique Vienne; Catherine Zask: First the Word, by Brigitte David; BIG: Bigger, Biggest, by Ellen Shapiro; Direct Design: The Dima & Lenia Show, by Maxim Zhukov; R/GA: Bob Greenber’s Nine Lives by Rogier van Bakel; Nadav Kander: The Quiet Man, by Patrick Burgoyne; Art Paul: Trusting Art, by Mike Noble; and Garry Emery’s House: Against Nature, by Catharine Lumby. CONTENTS 7 Contributors 10 Opinion: Designers Bootcamp by Peter L. Phillips 12 Q&A Keith Godard 16 Focus: Kenya Hara's MUJI ad campaign 142 ABZ Reviewed by Johanna Drucker 147 Illustration Gallery 18 Stephen Doyle and Gael Towey: A Balancing Act By Véronique Vienne These two are almost too good to be true, complementing each other like Martha Stewart complements the banal. The Stephen Doyle/Gael Towey pair is a union of tastes: while Stephen's sense of color and typographic preferences permeate Gael's sensibility, her analytical mind counterbalances her husband's facetious disposition. A dialogue in unison. 42 Catherine Zask: First the Word By Brigitte David Aestheticism maker her uneasy. Intuition is everything. Catherine Zask's typography dispels conventional associations and reacquaints us with the meaning of letterforms. A unique combination of typographer and graphic designer, she plumbs the latent space of words for even fresher imagery, rubbing letters and words against each other to let us see what was there all along. 56 BIG: Bigger, Biggest By Ellen Shapiro Ogilvy & Mather's Brand Integration Group (aka B.I.G.) develops big ideas for big brands in what some may call a brand laboratory. With a team of brilliant, design-centric nonconformists committed to creating groundbreaking work, senior partner and BIG executive creative director director Brian Collins is set on uniting every aspect of a brand's relationship with its customers, 360˚ style. 74 Direct Design: The Dima & Lenia Show By Maxim Zhukov Serving small and New Russia giants alike, this Moscow-based design agency has stayed in the spotlight while preaching for a pragmatic approach to cultural stereotypes. Although claiming a direct lineage to the Russian avant-garde of the twenties, Direct Design's manifesto is less about revolution than it is about commercial promotion, with "a slap in the face of public taste." 92 R/GA: Bob Greenber's Nine Lives By Rogier van Bakel Bob Greenberg visionary moves prove that the unimaginable can happen when a business knows how to strategically anticipate new generations of media. Not limited to websites or graphic design to communicate a brand, R/GA uses truly interactive, paradigm-breaking communication formats that are rooted in trend-setting consumer sub-cultures. 104 Nadav Kander: The Quiet Man By Patrick Burgoyne Creating moments suspended in time and place, Nadav Kander's images toy with the photographer's dilemma: switching swiftly between the commercial and the experimental. While reuniting two worlds that regard each other with mutual suspicion, Kander is more than a great advertising photographer. 120 Art Paul: Trusting Art By Mike Noble The people at Playboy magazine are no strangers to fantasy. Fifty years after he masterminded its famous bunny logo and the art direction of what a modern magazine should be, Art Paul now focuses on the rewarding pursuits of drawing and painting. Familiar with both points of views, Paul shares insights on how to navigate the overlapping worlds of commercial art, illustration and fine art. 140 Garry Emery's House: Against Nature By Catharine Lumby Rather than trying to blend into its surroundings, Emery's Cape Schanck beach house works against it. Somewhat like its owner, the second residency creates a sharp formal opposition that delights as it confronts, disturbs and challenges its observers--just like design should be.