Issue 352 - Digital Version

July-August 2004 Cover Image: Peter Sville Photographed by Donald Christie Issue 352 of Graphis magazine contains the following articles: Peter Saville: When Routine Bites Hard, by Paula Carson; Wieden + Kennedy and Nike: Know the Big Idea, by Stanley Holmes; Martyn Thompson: The Element of Chance, by Catharine Lumby; Benedikt Taschen: Publishing Heavy Weight, by Michael Kaplan; Studio Boot: Un-Dutch Pick-and-Mix, by Tracy Metz; Barton Myers: A Machine in the Wilderness, by Michael Webb; and Michael Gericke: Building Language, by Paul Goldberger. CONTENTS: 7 Contributors 10 Opinion: Certified to Design by Mike Hicks 12 Q&A Hermann Zapf 16 Focus: McCann-Erikson's campaign for Médecins Sans Frontiéres 20 Faiyaz Jafri: Orwellian Extremes by Aric Chen 138 Serbia's Calendars of the New Art and Contemporary Life Reviewed by Lazar Dzamic 28 Peter Saville: When Routine Bites Hard by Paula Carson Refusing to toe the line is Peter Saville's greatest asset. One of design's most influential and flamboyant figures converses about how to pursue a creatively rewarding life while staying afloat financially. Welcome to the world according to Peter: a mix of shock-value, honest realism, and sincere passion for craft and ideas. 46 Wieden + Kennedy and Nike: Know the Big Idea by Stanley Holmes The West Coast independent agency and the American corporate icon par excellence have helped reshape the advertising medium in a two-decade long collaboration. Always on the lookout for the next big idea, they have taken risks, challenged conventions, and tackled an ever-fragmented mediascape, to ingrain a new life philosophy in millions of people's minds: Just Do It. 60 Martyn Thompson: The Element of Chance by Catharine Lumby Commercial photography that has a soul and still life photography that pushes a story. Martyn Thompson continuously proves himself a master composition and heartwarming color--finding inspiration less in Caravaggio than from browsing junk shops and flea markets. 80 Benedikt Taschen: Publishing Heavy Weight by Michael Kaplan From an 18-year-old comic lover, Taschen became the maverick publisher known for his affordable multi-lingual one pound art compilations. From a reproduction of the Luther bible to the greatest hits from ‘60s nudist magazines, from heavyweight Muhammad Ali to Newton's oversize limited edition, Taschen's poised megalomania has paid off. 96 Studio Boot: Un-Dutch Pick-and-Mix by Tracy Metz Peer into Edwin Vollebergh and Petra Janssen's live-in studio where they make designs that bespeak the human hand--an endangered species nowadays. Their striking yet light-hearted work shows that the next new design frontier is not technique but the manifestation of personal content. 110 Barton Myers: A Machine in the Wilderness by Michael Webb "When the fog clears, you think you are in Greece," says Barton Myers about his California house. Between the local Spanish tradition and a return to his own roots, architect Myers created a zone of tranquility at the head of a canyon in Montecito. The hillside, the creek, and the live oaks are just as much part of the house's interior as they are part of its surroundings. 118 Michael Gericke: Building Language by Paul Goldberger Abstracting architectural forms and notions into highly graphic images is one of Gericke's most admirable strengths. Pentagram partner, Gericke's signature style involves especial attention to material--texture, scale, and mass--and a deep understanding of the marriage of word and image.