Issue 347 - Digital Version

September / October 2003 Cover Image: Alexander Gelman photographed                                                          by Albert Watson Graphis magazine Issue 347 contains the following stories: Gelman: the Miles Davis of Design, by Lanny Sommese; CLM-BBDO: Iconoclastic Creativity, by Olivia Buffi; LOT-EK: Industrial Bricolage, by Todd Alden; Brad Holland & Dugald Stermer, Part II: Dark to Light; and Le Quément: A Visionary for Renault, by Robert Cumberford. CONTENTS 7 Contributors 11 The Mute Button By Véronique Vienne 12 IDN Pro2002: 10th Anniversary Reviewed By Ken Coupland 19 Jean Widmer 20 Gelman: the Miles Davis of Design By Lanny Sommese Behind Design Machine--the fastest design studio in town--there's Gelman, author of the design concept of subtraction, and a savvy innovator with a voracious appetite for new challenges. 36 CLM-BBDO: Iconoclastic Creativity By Olivia Buffi With an impertinent attitude and a touch of iconoclastic humor-initiated twenty years ago with the now famous Kookaï campaign-the French agency CLM-BBDO continues to torment advertising standards. 54 LOT-EK: Industrial Bricolage By Todd Alden The Italian duo invents a new critical language and practice for an architecture based on a do-it-yourself philosophy. Jacks-of-all-trades, they re-tool and transcend industrial detritus into new purposes and functions. 70 Brad Holland & Dugald Stermer, Part II: "Dark to Light" Renowed commentators and longtime friends Brad Holland and Dugald Stermer continue their exchange, discussing the importance of typography and the changing business of illustration. 92 Le Quément: A Visionary for Renault By Robert Cumberford As Senior VP, Quality and Corporate Design, Patrick le Quément is the highest ranked designer in any car manufacturing company today. In less than 15 years, he has rebranded Renault into an innovative powerhouse. 105 Illustration Gallery 113 Graphis Books Catalog Cover Alexander Gelman photographed by Albert Watson