Issue 334 - Digital Version

July / August 2001 Cover Image: Fossil Tins Photograph by Dave McCormick Issue 334 of Graphis magazine features stories on: Hiroshi Sugimoto: Theaters, by Lyle Rexer; Michael Bierut: Pentagram Partner, by Michael Kaplan; Saatchi & Saatchi Vietnam: Madison Ave hits the Ho Chi Minh Trail, by Kalyhani Vittala; Nana Watanable: Fleeting Beauty, by Jack Crager; Renzo Piano: The Poetics of Lightness, by Brigitte David; Wilson McLean: The Roots of Tradition, by Marshall Arisman; Odermatt & Tissi: Cat, But no Mouse, by Heinke Jenssen; and Giambattista Bodoni: King of Typographers, Typographer of Kings, by Beat Brechbühl. CONTENTS 6 Contributors 9 Judgement Day By Heidi Dangelmaier & Scott Davidoff 10 Hiroshi Sugimoto: Theaters The collaboration between Matsumoto, an award-winning designer, and Sugimoto, a master photographer, has yielded a unique approach to bookmaking. And you could even say it glows. By Lyle Rexer 18 Michael Bierut: Pentagram Partner As designer and partner of the ubiquitous Pentagram, NY, Beirut has revitalized such cultural institutions as the Brooklyn Academy of Music, The Fashion Center, NYC and even Princeton University with a style he calls "brutally functional" By Michael Kaplan 36 Saatchi & Saatchi Vietnam: Madison Avenue hits the Ho Chi Minh Trail As the first multinational ad agency to get a joint-venture agreement with the Communist regime in Hanoi, Saatchi's energetic young staff is literally blazing a trail for the non-existent Vietnamese advertising industry. By Kalyhani Vittala 46 Nana Watanabe: Fleeting Beauty Blending aesthetic influences from both her native Japan and her residence in New York photographer Nana Watanabe creates images with a delicate sense of beauty, all the more radiant because of its impermanence. By Jack Crager 56 Renzo Piano: The Poetics of Lightness Renzo Piano, one of the most prolific architects of his era, first made a name for himself in the ‘70s with the Georges Pompidou Center in Paris. Today his activity spans the globe. By Brigitte David 66 Wilson McLean: The Roots of Tradition Wilson McLean had always wanted to be a successful illustrator. Fifty years and countless portfolios later, his dream is finally a reality. By Marshall Arisman 80 Odermatt & Tissi: Cat, But no Mouse Siegfried Odermatt and Rosmarie Tissi's work is anything but schematic. They have managed to preserve the spirit of classic Swiss graphic design while tirelessly innovating in an unconventional way. By Heinke Jenssen 90 Giambattista Bodoni: King of Typographers, Typographer of Kings A historical portrait of Bodoni, the great Italian typographer of the 18th century. By Beat Brechbühl. 101 Some People Can't Surf Reviewed by Jane Harris 101 Parallax 102 Encounter with Paola Antonelli/Workspheres exhibition 113 German By Heinke Jenssen 129 French By Caroline Droz, Solange Schnall, Thérèse Forbes-Jaeger 146 Fossil Design: The Brand as Product