Issue 324 - Digital Version

November / December 1999 Cover Image: Featured stories. In Graphis magazine Issue 324, you'll find the following stories: Inflate: Wit, Whimsy & the Entrepreneurial Spirit, by Jan Burney; Core’s Enfant Terrible, by Warren Berger; Ingo Maurer: The Universal Language of Light, by Michael Webb; Moko: Maori Tattoo, by Martin C. Pedersen; D.J. Stout: Variations on a Rectangle, by Jack Crager; The Tokyo ADC and the Decline of Pure Design, by Maggie Kinser Saiki; Milton Glaser: Taking the Long View, by Pete Hamill; and Saul Steinberg: Walking a Fine Line, by Michael Webb. CONTENTS 6 Editorial 8 Contributors 12 Your Action World Reviewed by Ken Coupland 12 Hiro Reviewed by Edna Goldstaub-Dainotto 14 Jazz Seen Reviewed by Lyle Rexer 14 Propaganda & Dreams Reviewed by Peter Jaskowiak 16 The Phantom Brand Phenomenon By Rick Poynor 18 Consumer Products By Yanitza Tavarez 22 Inflate: Wit, Whimsy, and the Entrepreneurial Spirit What began as a student project, done simply to keep London's Nick Crosbie from flunking out of college, is now a booming business, featuring a range of inflatable products. By Jan Burney 30 Core's Enfant Terrible Eric Tilford, creative director of a hot, young agency in St. Louis, has contempt for just about everyone and everything in advertising. Is he right, or is it just time for him to grow up? By Warren Berger 44 Ingo Maurer: The Universal Language of Light Driven by his own insecurities and a deep and abiding fear of failure, the Munich-based lighting master is still driven by the same passions that catapulted him to fame more than thirty years ago. By Michael Webb 58 Moko: Maori Tattoo Hans Neleman's dream of photographing the Maori people of New Zealand turned into a two-year odyssey fraught with racial politics, diplomacy, and deep emotion. The resulting book provides an exquisite portrait of a remarkably resilient people. By Martin C. Pedersen 66 D.J. Stout: Variations on a Rectangle The art director of Texas Monthly is given an unusual amount of creative freedom, and he has used it to produce one of the most innovative and graphically beautiful magazines in America. By Jack Crager 82 The Tokyo ADC and the Decline of Pure Design The future of Japanese design is uncertain, as young designers abandon traditional modes of communication and old masters question the methods of these high-tech upstarts. By Maggie Kinser Saiki 94 Milton Glaser: Taking the Long View By Pete Hamill 102 Saul Steinberg: Walking a Fine Line By Michael Webb 108 Global Report 112 Type Directors Club 113 German Translation By Heinke Jenssen 129 French Translation By Caroline Droz 146 Kai Kujasalo Graphic Design 154 Rainer Wörtmann Graphic Design